The Awaken Collection | Behind the Design – NAJO

The Awaken Collection | Behind the Design – NAJO

Be part of us as Jo Tory and the NAJO style workforce clarify the meaning driving AWAKEN and their favorite parts from the new selection.


Can you explain what inspired the design and style for the Awaken Collection?

I assume the inspiration was to experiment with various textures to make a assortment with wide range, but one particular that has cohesiveness as effectively.” 

The Awaken Collection | Behind the Design – NAJO

There are some gorgeous mini-collections inside the Awaken Assortment. Can you describe the themes driving each mini-collection (twist, multiwire, woven etcetera).

“Apart from large polish, classic silver (which is a hallmark of Najo layout), we have always included texture in our patterns. The twist, multiwire and woven themes are all very similar elements that are getting taken care of in various strategies.


What style do you feel is the most effective inside the collection?

“Now that is a challenging one! The Awaken Silver Hoop and Revival Silver Hoop are the most successful.”

What do you believe NAJO buyers will like most about the new collection?

“I consider Najo buyers will love this collection as it presents so a great deal range, but all the designs keep on being strictly inside the Najo aesthetic. They are recognizably Najo.”


Can you explain your favorite Bracelets/Bangles, Earrings, Necklaces and Ring models, and why from the new selection?

“All of the weave assortment is my favorite, because it is simply wonderful.”

Anna – Merchandise Developer


“I adore the Genie and Chia earrings – they fit snugly on the ear. The Dewdrop pearl earrings are divine due to the fact the pearls are this kind of a gorgeous excellent.”

Jo Tory – Designer and NAJO Founder 



February 14, 2023

Joanne Tory

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