Holiday shoppers taking time in purchasing, showing greater interaction

Holiday shoppers taking time in purchasing, showing greater interaction

This holiday season’s shopper is five times as likely to click on retailers’ product recommendations, and 81% more likely to click on personalized content.

They’re also browsing 22% more pages per visit and lingering 10% longer on each page and those behaviors are resulting in a 4.41% uptick in sales, according to data from Nosto, a commerce experience platform.

In addition, holiday shoppers are 13% more likely to click through product recommendations sent in marketing emails, according to a press release on the research findings.

“Shoppers are definitely putting more time and effort into their holiday shopping, meaning that the retailers who make it easier for them to find the right products are reaping the benefits,” Jan Soerensen, GM North America, Nosto, said in the release.

Mobile continues to be the dominant device for e-commerce purchases, with 74% of all traffic and 62% of sales during Cyber Weekend coming from people shopping on their phones.

“As e-commerce sites grow in size and complexity, it is vital that retailers invest to make it as easy as possible for shoppers to find the perfect gift online,” Soerensen said in the release. “The winning retailers in the 2023 holiday shopping season are focusing heavily on driving product discovery and are reaping the results as savvy shoppers choose them for their spending.”