This Xmas, Cadbury is donating $50,000 to SecondBite, which will give 250,000 foods for Australians doing it challenging, as nicely as 2000 seasonal products to be dispersed to those people who have to have it most.
When Coles customers shell out $15 on Cadbury products for their pals or loved ones in one transaction, they’ll obtain a festive gift bag. The Reindeer Present Baggage will let Aussies to share a personalised video clip concept as a result of a exceptional QR code sticker that is bundled inside the bag. “These baggage are the fantastic Christmas reward to give to a loved ones member, pal, teacher or peer, with the shock movie concept incorporating an added distinctive own contact. At the stop of the movie, you can pass on the kindness by donating to SecondBite, because it feels great to give.”
Mondelèz Intercontinental Senior Advertising and marketing Supervisor, ANZ Kathy De Lullo suggests, “It’s the generous moments that make this time of the calendar year so magical. Cadbury’s Reindeer Reward Bags give Aussies the possibility to include a own contact to their Xmas presents mainly because it is the thought that counts. We also motivate our clients to help those people who are executing it rough this Xmas by donating to SecondBite. SecondBite’s function has in no way been so crucial, with numerous Australians battling daily with enhanced residing expenses to the level the place they really don’t know where by their up coming food is coming from”.
The festive period is a time for celebrating with loved ones and buddies, but the climbing expense of living indicates some Aussies will be feeling the pinch this year. “One in 6 Aussies are impacted by meals insecurity and don’t have ample secure, wholesome foodstuff. This can terribly impact their physical, emotional and social wellbeing. SecondBite is Australia’s biggest free of charge foods rescue organisation and exists to make confident that superior foods is having to individuals who will need it most, fairly than to landfill. It rescues edible surplus food stuff from growers, suppliers and suppliers, and distribute it free of cost to above 1100 charities and not-for-earnings organisations to feed vulnerable Aussies in need to have.”
SecondBite CEO Steve Clifford claims, “This festive season we’re hearing the exact same message from all our warehouse groups and companies throughout Australia – there is a large need for more food stuff. Generous donations like Cadbury’s assist us get the cash we have to have to make sure no one gets turned absent from receiving food stuff aid this Xmas. For each individual dollar raised, we can give the equal of five foods to a man or woman or family members in need.”
“This Christmas, it is the modest but considerate gestures that will count additional than at any time in advance of.”
From November, shoppers can redeem a totally free Cadbury Reindeer Present Bag when they devote $15 on Cadbury merchandise in just one transaction available completely at Coles nationally although stocks last.
