Immediately after four months of in depth refurbishment, the LEGO Team reopened the doors to the LEGO® Retail store in Leicester Sq. – now formally, the most significant LEGO retail store in the globe.
The freshly expanded and totally refurbished store characteristics outstanding 3D builds encouraged by ‘Stories of Britain’ which celebrate the country’s icons, heroes and record. Readers can get selfies with William Shakespeare who is waiting at the bus top rated for a red double decker London bus (designed out of 270,884 LEGO bricks) in the driver’s seat of James Bond’s Aston Martin DB5 in Harry Potter™’s Gringotts, Diagon Alley and a Dim Arts scene and along with Sherlock Holmes. Also showcased is Buckingham Palace and Major Ben as nicely as our friendly neighbourhood Spider-Person.
There will also be hands-on LEGO ordeals, special to the Leicester Sq. retailer (and not obtainable wherever else) to encourage perform and creative imagination in supporters of all ages.
The Leicester Square retail outlet will also function.
• Personalisation Studio: Readers can reimagine them selves in LEGO form, either as a portrait from the Mosaic Maker or an iconic Minifigure from the LEGO Minifigure Manufacturing facility.
• Interactive Storytelling Zone: Guests can rejoice the LEGO Group’s 90th Anniversary and explore 90 many years of engage in in an interactive walkthrough experience which functions products from the LEGO vault and enjoyment for little ones.
• Tree of Discovery: The Tree of Discovery is the centre piece of the store and showcases LEGO storytelling on a substantial scale. It’s an interactive construct made to be an expression of the LEGO Group’s motivation to getting inclusive and getting a beneficial effects on modern society and the earth. Guests of all ages are invited to examine a magical wonderland hidden within the tree by way of home windows in its rainbow trunk.
Natali Stojovic, Senior Vice President, LEGO Retail, The LEGO Group, claimed, “We are investing in upgrading LEGO merchants all over to the globe to give site visitors really pleasurable, exceptional and unforgettable manufacturer experiences. The refurbishment and growth of our flagship London retail outlet will make it a need to-take a look at place for lovers, young and aged, living or travelling to London.”
Guests to the new shop can also get their fingers on the most significant assortment of LEGO solutions in the environment like individuals only offered on internet site this kind of as the Lester Minifigure and a collection of Lester and London-themed products. Supporters will also have the possibility to buy merchandise celebrated in the huge builds through the shop these types of as the NEW LEGO James Bond Aston Martin DB5 set, the LEGO London Postcards and even the most effective-offering LEGO London Bus.
