Is 2023 the Calendar year of the Store?
It is according to renowned retail expert Carol Spieckerman, who designed just that circumstance in the course of her insightful presentation, “10 Transformational Trajectories,” at Miller Zell final 7 days.
Spieckerman, a retail analyst and B2B strategist who is well-identified for her superb podcast, stated knowledge the future of retail hinges on a “fundamental truth of the matter.”
“Going forward, your biggest alternatives will be unlocked by way of platform developing, platform partnerships and platform monetization,” she said.
It is about leveraging technologies, facts and client insights as owned property and deciding when strategic alliances provide a aggressive edge. The digital reinvention of brick and mortar is perfectly underway, and convenience and alternative are desk stakes.
So what is an revolutionary and purposeful method for the Yr of the Keep?
Key times from the video
14:32 The burning dilemma: Get, develop or bridge?
20:30 Solutions and products and services are retail’s new revenue centers
23:22 Prepare for sustainability’s next act
25:45 Mad for ads: The rise of retail media networks
29:45 Brands everywhere… all at once
35:55 Livestream browsing & social commerce emerge in U.S.
37:05 Optimize content’s a few Ms: Mix, media and message
38:05 Empowered retailers are shaping customer behavior (not just reacting to it)
39:11 Q&A
