Victoria’s Secret, Amazon, and Walmart Top Loyalty Programs Ranking

Victoria’s Secret, Amazon, and Walmart Top Loyalty Programs Ranking

Newsweek has released its fourth annual ranking of America’s Best Loyalty Programs.

The 2024 ranking was compiled based on the results of an independent survey of more than 4,000 U.S. customers who are members of loyalty programs of retailers or service providers in the United States. Customers were given the opportunity to evaluate various loyalty programs; in total, around 17,900 evaluations were collected from October to November 2023.

Newsweek partnered with Statista to rank more than 300 loyalty programs across 40 categories and the final list ranks loyalty programs on a scale of 1 to 10. 

[For more on loyalty listen to RIS’ Tech Transformation Podcast with CVS Health’s Zach Dennett]

For the ranking, loyalty programs were defined as all reward programs that provided the customer with a benefit when purchasing or using the products or services of the associated brands. The final assessment and rankings were based on six criteria: Ease and enjoyment; Benefit; Overall satisfaction; Customer support; Trust; and Recommendation.

Below RIS pulls out the top 10 retailers to make the cut (including convenience stores, but excluding restaurants and brands). For Newsweek’s full list of more than 300 loyalty program ranks click here.