Right after correctly launching its 100% sustainable seaweed snack array in the United kingdom a calendar year back, award-profitable SHORE has secured its 1st nationwide grocery store listing. From 20 June, its 25g Sweet Sriracha Seaweed Chips (rrp £1) will roll out to 174 Morrisons stores. A person of a trio of progressive chip flavours from the Scottish seaweed firm, the crew is also tweaking its range to obtain HFSS compliance and will make the changeover afterwards this year.
SHORE’S ethos revolves close to the nature of sustainable seaweed harvesting that will work in unison with the ecosystem even though offering support and employment for its area rural communities. Dependent in Wick in the far Northeast of Scotland – a person of the UK’s most distant communities – the smaller and passionate crew of 15 harvests its seaweed by hand, then turns this area umami-prosperous superfood into all-normal, 100% sustainable super-grain chips that are vegan-helpful, gluten-no cost, minimal-calorie. High in fibre and iodine, they also have the goodness of 6g of contemporary seaweed per 25g bag.
Winners of Absolutely free From, Planet Food Innovation and Great Taste Awards, their moreish flavour helps make them a good starting issue for anyone that has not tried seaweed right before but is intrigued in incorporating it into their diet program. The chips are also available from Amazon and the Holland & Barrett website, furthermore Scottish Sainsbury’s and Coop as effectively as 300 health and fitness stores up and down the region.
“Our mission is to generate an edible seaweed market of scale in Scotland that is 100% sustainable”, claims SHORE co-founder Keith Paterson. “We are developing tasty plant-dependent seaweed snacks that charm to the expanding number of mainstream wellness-acutely aware people who are significantly seeking sustainably sourced foodstuff, and our chips are a great entry place for everyone that has not tried out seaweed right before.”
The Seaweed Snack sector grew by in excess of 30% in the past 12 months and is now value above £4m at retail (Neilson Nov 2021). SHORE delivered more than 400,000 packs of its seaweed chips in 2021, its to start with complete year right after launch. Seaweed meets some critical shopper motorists in the snacking category – new & inspiring snacking innovation, fascination in Asian flavours, increased emphasis on well being and wellbeing and sustainability & provenance of ingredients.
Paterson carries on: “One of the large challenges in snacking this calendar year is how to deliver style though remaining HFSS complaint. Shoppers never want a trade off on style in snacking. New merchandise that do not produce on flavour and texture will not previous. Our chips are at the moment becoming redeveloped to be HFSS compliant whilst nonetheless being fried for the proper style and texture, without the need of dropping any of their vitamins and minerals or exclusive flavour profile, and this puts the brand name in a really interesting area. This has turbocharged our discussions with stores as they glimpse for compliant products that however supply on flavour, reflected in the nationwide start into Morrisons.”
