He’s the Face of H&M’s New Menswear Ads

He’s the Face of H&M’s New Menswear Ads

Pete Davidson is furthering his modeling career with a new marketing campaign.

The Saturday Night time Live comic is the encounter of H&M’s new menswear marketing campaign, which is intended to “capture the refreshing power of men’s trend, these as the freedom of expression and self-assurance in private model.”

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“Collaborating on this marketing campaign was a terrific practical experience,” Davidson mentioned in a assertion. “We had a whole lot of entertaining making the photos and content material. The dresses are relaxed and really feel wonderful to dress in, which is what I appreciate about H&M.”

Davidson seems in the campaign putting on parts from H&M’s latest and earlier menswear collections. By leveraging the brand’s prior collections for the campaign, H&M is aiming to “encourage guys about the world to love what they already very own, invest in classic and include new items that make any difference from H&M’s menswear collections.”

“We are thrilled that Pete Davidson is the experience of our new menswear campaign,” said Henrik Nordvall, world-wide enterprise unit director for menswear at H&M, in a statement. “Pete encapsulates almost everything H&M loves about the new menswear mood, with his self-assurance and enjoy with particular design and style. He is so relatable, inspiring guys about the world to generate the minute with their appear them selves.”

Pete Davidson for H&M - Credit: Courtesy of H&M

Pete Davidson for H&M – Credit history: Courtesy of H&M

Courtesy of H&M

Davidson’s H&M marketing campaign is just the most up-to-date challenge for the comic in the style globe. Last December, Davidson was tapped by Calvin Klein to acquire in excess of the brand’s Instagram account, where he shared shots of himself donning the brand’s parts and appeared in an Instagram Are living with musician Machine Gun Kelly, where they confirmed off their Calvin Klein briefs.

The comic has also appeared in tumble 2021 strategies for Rowing Blazers — modeling together with fellow comic Ziwe — and for Moose Knuckles, exactly where he appeared with designs Emily Ratajkowski and Adwoa Aboah.

This tale initially ran on WWD.

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