Barbie Announces New Doll Geared Toward Preschool Children

My To start with Barbie’s layout is catered to how preschool-aged youngsters enjoy.

Mattel is releasing its 1st Barbie built particularly for preschool-aged youngsters.

When it may seem equivalent to the primary Barbie line, the new My To start with Barbie is an update centered on parents’ perception and how more youthful kids engage in.

In accordance to a press launch shared exclusively with Parade, My Very first Barbie is an fully new doll line with add-ons, with the Barbies offered in 4 distinct skin tones.

The big dissimilarities from the basic Barbie are that it is much larger, standing at 13.5 inches, in comparison to the typical 11.5 inches, and it has “a softer body, much more articulated arms and legs, shut arms, young facial attributes, and lengthy rooted hair.”

The accompanying accessories are larger and a lot easier to perform with, including Velcro manner appears.

“Parents experienced a wish to introduce their preschool aged small children to Barbie but were scheduling to wait right up until they had been more mature with additional created dexterity,” explained Tasja Kirkwood, Vice President of Worldwide Buyer Insights, Mattel. “This insight led to the exploration of the initially Barbie doll developed exclusively for preschool aged children, enabling Barbie to reach even far more mothers and fathers and small children with the Barbie system of participate in.”

Alongside with the new My Very first Barbie, Mattel is coming out with its very first movie content material created especially for preschoolers, termed My 1st Barbie: Satisfied DreamDay. It will be released on Jan. 31 on the Barbie YouTube channel.

Mattel shared that “storylines will concentrate on main figures when highlighting preschool themes of friendship and family, with simplified plots, unique songs and pertinent daily life lessons.”

My Initially Barbie is now available at Walmart, Focus on, Amazon, and other suppliers for $19.99. Mattel.com also sells all of the new dolls, as effectively as add-ons and deluxe sets.

Some of the accent offerings involve a bedtime established, a tea occasion set, and cute outfits to transform My To start with Barbie into, these kinds of as a birthday occasion established.