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Similar to jeans and bathing suits, it can be pretty tricky to find a great pair of underwear. Ideally it’s flattering and attractive, comfortable and well-made. But with a seemingly unlimited number of styles and cuts, designed in who knows how many fabrics, where do you even start? We narrowed down the 11 best underwear for women to help your search, picking out silhouettes (in a range of prices!) that are especially well-loved by their wearers.
Here at Parade.com, we’re all about sharing products we love with our audience. When you make a purchase on an item seen on this page, we may earn a commission, however, all picks are independently chosen unless otherwise mentioned.
11 Best Underwear Brands for Women
1. CUUP The Highwaist Pack of 3, $48 at CUUP
Soft and supportive, the high cut Highwaist flatters the body by sitting at the natural waist and elongating the legs. This style is also incredibly weell constructed so you can invest without worrying about having to re-invest. CUUP The Highwaist Pack of 3, $48 at CUUP
2. Old Navy Supima Cotton-Blend Lace-Trim Boyshort Underwear 5-Pack for Women, $35 at Old Navy
Boyshorts have a lot going for them: they’re comfortable, cute, and full coverage. In Old Navy’s case, they’re also well-priced, in addition to being super soft and stretchy. What’s not to love? Old Navy Supima Cotton-Blend Lace-Trim Boyshort Underwear 5-Pack for Women, $35 at Old Navy
3. Tommy John Air Briefs, $28 at Nordstrom
Ideal for those who live in warm climates or work out a lot, these briefs, created by one of the best underwear brands for women, is made of a breezy stretch mesh that’s moisture wicking and quick to dry. They feel so good on, you might forget you’re wearing them at all. Tommy John Air Briefs, $28 at Nordstrom
4. Gap Body Lace Cheeky (3-Pack), $30 at Gap
This underwear checks all the necessary boxes: It’s comfortable, flattering, and durable. Made from sheer lace with a scalloped trim, it’s also pretty, which is a great bonus. Gap Body Lace Cheeky (3-Pack), $30 at Gap
5. Hanky Panky Original Rise Thong, $24 at Nordstrom
Most lace thongs are be itchy and generally uncomfortable, but Hanky Panky, long considered one of the best underwear brands for women, has proven they don’t have to be. This one is super soft and feels great on, with enough stretch to fit sizes 4-14. Fun fact: Hanky Panky underwear is made in the USA. Hanky Panky Original Rise Thong, $24 at Nordstrom
6. Auden Women’s Cotton Cheeky Underwear with Lace Waistband, $6 at Target
Pattern lovers rejoice! Target never lets us down, and this underwear is no exception. Cheeky silhouettes aren’t always comfortable, but this one is—making these the ideal combination of playful and practical. Auden Women’s Cotton Cheeky Underwear with Lace Waistband, $6 at Target
7. Parade Days of the Week Pack, $78 at Parade
Days of the week underwear is back and cuter than ever. Made from a sustainable blend of Tencel Lyocell and upcycled cotton scraps with delightful colors and embroidery for each day, getting ready just became way more fun. Parade Days of the Week Pack, $78 at Parade
8. ANZERMIX Women’s Breathable Cotton Thong Panties Pack of 6, $10 at Amazon
Coming in at $1.66 per thong, it’ll be hard to find a better price for underwear. The fit is a big snug (so consider sizing up) but the 95% cotton fabric washes really well. ANZERMIX Women’s Breathable Cotton Thong Panties Pack of 6, $10 at Amazon
9. SKIMS Fits Everybody Thong, $18 at Nordstrom
“Fits everybody” is a pretty comprehensive description for this underwear, which comes in 26 different colors (including nine core nudes) and has a size range of XXS-4X. The breathable quick-dry fabric is extra comfortable, even cut into a thong. SKIMS Fits Everybody Thong, $18 at Nordstrom
10. okko Signature Brief, $16 at okko
okko has a tightly curated assortment consisting of just two styles in four standard neutrals. Paired with the seamless design, their underwear is incredibly versatile and all you really need, making it one of the best underwear brands for women. One more thing: 1% from every purchase is donated to the nonprofit of your choice. okko Signature Brief, $16 at okko
11. Thinx Hiphugger Period Underwear, $35 at Amazon
Ditch the pesky tampons and uncomfortable pads for this absorbent period underwear, which prevents leaks and stains while also controlling odors and wicking sweat. The full coverage and lace waistband will keep you feeling comfortable through any aches and pains. Thinx Hiphugger Period Underwear, $35 at Amazon
