Forget the toys — all these kids want for Christmas is a Black card to swipe for luxury labels.
Children as young as 8 are asking Santa for $750 Moncler puffer jackets, $140 Uggs, $100 Charlotte Tilbury Magic Cream moisturizer, $670 Hermes bracelets and accessories from Gucci and Louis Vuitton, among other designer items.
“These younger kids have the taste level of a 40-year-old woman, at least in Manhattan,” Amanda Sanders, a personal shopper and stylist currently buying kiddie gifts for her clients, told The Post.
“The age of asking for a toy stops at 7 or 8. They’re into makeup. They’re into jewelry — not Disney, real jewelry. It’s all about labels, labels, labels. I’ve seen kids wear Balenciaga.”
Parents blame social media for the over-the-top wishlists
Brooklyn-based mom-of-two Nadia, 47, told The Post that her 8-year-old and 11-year-old daughters asked for a bevy of adult beauty products they’ve seen on TikTok.
That includes a $55 hydration serum from Drunk Elephant, as well as other pricey skincare items from brands such as Summer Fridays, Glossier and Sol De Janeiro. They also want corresponding spa accessories such as a face roller and a mini fridge for their bedroom to store their beauty products in.
“A mini fridge!? I said, ‘This isn’t the Bellagio.’ I don’t think they necessarily need to have high-end skincare,” said Nadia, who declined to give her last name. .
Astoria-based mom Jasmina, 36, who works in sales, said her 13-year-old fashion-obsessed daughter Amina was under the influence of both Pinterest and TikTok before crafting her list for Santa this year.
It includes a $40 Dior lip gloss, a $50 designer Kendra Scott necklace and a $100 Charlotte Tilbury moisturizer.
“She’s trendy,” Jasmina, who declined to share last name for privacy concerns, told The Post. “It’s whatever TikTok pulls up.”
Sanders agrees.
“Instagram and TikTok are so big for the kids. They’re incredibly influenced,” she said. “I’ve heard kids asking for Prada and Marc Jacobs bags. They’re also asking for the Louis Vuitton card holder, they put their ID in. Some of the kids like Burberry. A lot of the kids like a Gucci belt, Gucci wallet on a chain.”
She added that kids around age 12 and 13 are asking parents for Hermes bracelets and have even “evolved to Cartier,” in recent years.
It’s not just happening in New York. Earlier this month, a 10-year-old Atlanta girl’s wish list went viral when her mom, Keya James, shared her daughter’s expensive taste. The young girl’s desires included Dior shoes, an $150 Lululemon gift card, a new iPhone 15 and $90 Ugg Tasman slippers.
Parents are divided on whether to indulge their kids’ expensive taste or rein it in.
“I don’t buy them much [during the year] because they wear school uniforms,” Jasmina said of splurging on her 16-year-old son, who requested a $270 Polo sweat suit his friends are wearing.
But, Rhonda Malkin, 45 and a dance coach based in the East Village, said she’s drawing boundaries with her three kids.
Her 15-year-old daughter Annie asked for $150 Ugg boots, but, after some negotiation, they settled on a puffer jacket for under $100 instead.
“She had a pair of knockoffs [Uggs] and she wanted the real thing because a lot of girls at her school have them. We chatted about it because I didn’t think she needed a new pair of boots since she has a few pairs of shoes,” Malkin told The Post. “We talked about a more practical purchase,”
And, Malkin is proud that Annie knew better than to ask for a Dyson Airwrap, despite all of her friends obsessing over the pricey hair-styling tool.
“Everyone in her school has it and swears by it. It’s a hair dryer and a straightener and a waver – they say it’s good for your hair,” Malkin said. But the teen understood that the $600 gadget wasn’t in their budget.
“She knew that wasn’t even a thought,”
Malkin wishes more moms and dads kept gifts reasonable.
“It’s unfortunate that parents sometimes [buy everything on their kid’s holiday list] to show their love,” she said. “It’s not a good way to teach kids the value of items.”
