Image: Courtesy of Adidas x Ivy Park
These are the stories producing headlines in trend on Thursday.
Beyoncé and Adidas launch new Ivy Park assortment, Ivytopia
Explained as “a journey to explore one’s personal nirvana,” Ivytopia capabilities distinct appears to be with inclusive and gender-neutral sizing in overall performance equipment, fashion designs, footwear and add-ons. In a assertion from the brand name, the collection was built “by blending natural and natural and organic factors with futuristic facts and shapes…The daring crystal prints more illustrate a really feel of serenity and ethereal splendor, though a high-voltage coloration palette is a reminder of the sheer vibrancy of Ivy Park.” The line is accessible on-line at adidas.com on July 21 and July 22 in select shops, globally. Fashionista inbox
Ken Downing is Halston’s new resourceful director
The former Neiman Marcus trend director will assume the position of artistic director of Halston on Aug. 1. Downing will oversee the evolution of the brand and provide as the “public face and voice,” mentioned Robert W. D’Loren, chairman and CEO of Halston’s father or mother firm Xcel. Requested what Halston stands for now, Downing mentioned, “That’s some thing we are going to be redefining, as we go forward with a really modern-day level of perspective. It proceeds to stand for modern-day elegance and relieve, and which is usually what he was about.” WWD
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Meta’s mass technique to digital manner
Meta is even now attempting to find the proper approach to bringing electronic fashion into the metaverse, most just lately partnering with digital manner retailer DressX to build a immediate-to-avatar products design. So far, electronic fashion offerings have leaned in direction of mass attraction somewhat than experimentation. For Glossy, Zofia Zwieglinska explores why, and what is and is not doing the job. Glossy
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