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Turning your blog into a business is a great way to earn more money and even quit your current job to do something you’re passionate about. It worked for me. If you consider yourself a fashion expert, you might even consider starting a fashion business. By now, you already have plenty of fans and readers and they might be excited to see what you can bring into the fashion world. Before you take the runways by storm, though, it’s worth knowing how to start a fashion business from home.
Decide What to Sell
Before doing anything, you need to think about what you’re going to sell. There are two options for you to consider. Are you going to purchase and sell vintage clothing, or will you make clothes yourself? I’ve personally always wanted my own fashion brand, so I know that’s a route I would go down.
Are You Buying Vintage Clothing?
The vintage fashion industry has become much more popular over the past decade or so, and this has caused a significant uptick in vintage stores and boutiques both online and on the high street. Buying and reselling vintage is an easy way to establish your business, but it means regularly looking for new pieces. Since you have other vintage stores to compete with, it is a good idea to choose a specific type or era of vintage clothing to set yourself apart.
Will You Make Clothes?
Your other option is to make the clothes yourself. This approach involves designing clothing, sewing them, and adding your designs or logo. This can be time-consuming, especially if you focus on high-quality products. However, you can start with a few core garments that are made to order so you’re not drowning in unsold stock. Making your clothes is not recommended if you don’t have any sewing experience, but those who already have a sewing kit and maybe make their clothes already can benefit from this.
Pick Your Name and Create a Logo
Once you’ve decided what you’re going to sell, it’s time to pick a name and a logo. These should reflect your fashion business so customers immediately know the type of products you’re selling and whether it will suit their style. You can use online business name generators for inspiration, whole image software like Canva or Photoshop can help you create a logo that makes your business immediately recognisable. It’s a creative and fun process!
Set Up A Website
With your name and logo created, it’s time to set up a website. You should use the same name as your business for your website, so if you want to start a vintage clothing business called It’s New to You, your website should be something like this, such as newtoyou.co.uk.
It’s always worth paying for a domain name because this ensures other businesses do not steal it before you’ve had the chance to sign up. Don’t worry if your preferred domain name is already taken, because there are alternative options. It is best to not pick a name that someone already has something similar to though, you want to be completely unique and stand out.
Set Up Social Media Accounts
You should also set up social media accounts for your fashion business. These accounts help you keep your personal and professional life separate so you can keep up with orders and prevent spam. An Instagram account also gives you the chance to show off clothing and lets you interact with your customers to determine shipping and other essentials.
You can also use your social media accounts to direct customers to your website by promoting new products or blog posts. As you already have a successful blog, you can expect your customers to want to read more about your business and even share these posts with their followers.
Think About Stock Storage
While a fashion business can be profitable with the correct approach and planning, your stock can also take up a lot of space at home, especially as your business grows and you need to carry even more garments as you expand your line or inventory.
You don’t want to fill your spare bedroom with racks of clothing, and you might not even have space, anyway. So, consider other storage solutions for your clothing. You can check out https://clearambershop.com/ for ideas on various storage options that could benefit your business, such as carports and sheds, which will also keep your clothes in excellent condition for when you are ready to ship them.
Pick Your Prices Carefully
Knowing how to price clothing can be tricky, especially for new entrepreneurs. Ultimately, you don’t want to make a loss on your investment or time, so you’ll typically charge more than you paid for some vintage pieces, or you want to earn enough to justify putting hours into making clothes yourself.
But, you also don’t want to price items so high that customers won’t be interested, especially if they can get similar garments much cheaper at a high street retail store. It’s worth conducting some market research before deciding on your prices. Remember, you can adjust them if you need to.
Determine the Best Places to Sell Your Clothing
You can sell your clothing through your online store, a pop-up store, or at the market. You can even sell them in all these places because it lets you reach more customers. An online store is convenient, but you can’t always expect people to find your website if they don’t already know who you are. You want to learn about promotion and ads for this! Alternatively, markets and pop-up shops can create intrigue, especially if you choose locations where your target audience typically hangs out.
Consider Shipping Requirements
Selling clothes online also means you have to ship the garment to them. This should be straightforward if you are posting clothes across the country, but it can become more complicated if you send the clothes abroad. It is worth researching tax requirements or even if certain fabrics and shades are banned in these countries. Although unlikely, you don’t want to disappoint your customers because you didn’t do your research.
It might feel like there is plenty of competition, but as long as you can offer something different, your fashion business can be successful. Since you’ve already got a solid base of potential customers thanks to your brilliant blog, you may have people eager to buy from you as soon as possible. These tips can help you launch your fashion business and reap the rewards, allowing you to do something you’ve always wanted.